Ambigous gay commercials

In a patriarchal society, for example, it might be possible to appeal to both mainstream consumers and, say, a religious minority in a single ad. In some circumstances, however, success with one group could be at the expense of another. As tolerance of minorities grows and advertising literacy improves, we could see a backlash against covert targeting.

Advertisers Come Out Of The Closet, Openly Courting Gay Consumers

The two groups taking part in the study were comparable in terms of age, income and education, and both were unaware of the covert targeting. They had, though, very different reactions. Gay men responded more positively and reacted more emotionally to the gay window ads than the mainstream versions in which they were not the primary target audience.

Mr. Pettibone

The other aspect that was a dream was the fact that NBC and SNL had a lovely umbrella of indemnification that allowed us to parody and satirize on a level that had incredible bite! Our problem as a studio was we were gradually becoming type-cast by the work. By it was time to move on.

In other cases where the censors may not have permitted any overt implications of homosexual attraction, creators would sometimes deliberately utilize stereotypical traits as a way of Getting Crap Past the Radar and implying a character's homosexuality. For example a male character might lisp , show and have an interest in fashion and musicals , have no apparent interest in the opposite sex, and live in a single-bedroom apartment with one of their "roommates".